New channel Moolt&music is the most watched channel in Russia

16.02.2018

Moolt&Music – a new channel

Family channel Moolt&Music has started broadcasting on 1 June 2017. And as early as January it has become the leader in average daily viewing time. In this regard it left behind all other music TV channels.
Since, literally, the first days of its existence Moolt&Music channel has gained the favor of family audience. In January 2018 Russia’s inhabitants above 4 years old watched Moolt&Music 37 minutes a day, and people over the age of 18 — 38 minutes. These parameters made Moolt&Music the leader among the music channels.

0+ Media and Digital Television

Moolt&Music is being designed by 0+ Media Company by request of Digital Television. Alexander Sablukov, CEO of 0+ Media Company, notes, «Success of Moolt&Music is in unique concept and original, constantly updated content. This is the only children’s channel in Russia among the music channels and the only music channel among the children’s ones. Audience can watch premieres on Moolt&Music every week: songs from favorite cartoons, popular clips, produced specially for karaoke-video channel. It’s really pleasing that channel has become leader in viewing time so fast. This fact points to the acclaim of viewers, competent program policy, and hitting the audience’s expectations».

Our cartoons on air

Moolt&Music is a 24-hour channel of the best songs from popular cartoons, including the ones made by Parovoz Studio: Leo and Tig, Fantasy Patrol, Be-be-bears, Woodventures. Program schedule of Moolt&Music created with the help of child psychologists contains thematic clusters: Wakey Wakey, Boys and Girls (morning compilation of energizing compositions), Music School (educational songs), Good Night Songs, (evening cluster with lullabies), dance hour, etc.
Moolt&Music was made by the same team that created Moolt channel, Tloom HD, and Ani. It must be said that these channels at the time gained leading positions on Russian TV market shortly after the start of broadcasting.