INTERNATIONAL RIGHTS FOR THREE ANIMATED SERIES BY THE PAROVOZ STUDIO WERE PURCHASED
20.04.2021
Beijing Joy Culture Media Co., Ltd. (JCM) received the distribution rights for four seasons of Be-be-Bears and two seasons of Leo and Tig in China. The 360 Agency will distribute the animated series Leo and Tig and Fantasy Patrol on the territory of Europe. The cartoons were created by the Parovoz animation studio at the commission of Digital Television media holding and VGTRK.
Digital Television Media Holding and China Beijing Joy Culture Media Co., Ltd. announced a strategic partnership and signed an agreement to distribute four seasons of Be-be-bears and two seasons of Leo and Tig on local television channels. Beijing Joy Culture Media will also be involved into marketing activities and the distribution of Russian animation projects on digital platforms in order to promote the brands and increase their awareness.
Popular animation projects Be-be-bears and Leo and Tig are adapted and dubbed into Chinese.
International company Beijing Joy Culture Media Co., Ltd., based in Beijing, is one of the leaders in the production, distribution and marketing of home entertainment and animation for kids. The company is engaged in the adaptation of animated series to the conditions of the Asian market, it also registers copyrights and trademarks, distributes content, the company is involved in licensing and selling goods, books development, production of original animation, coproduction, as well as purchasing and distributing copyrights for various programs.
Digital Television media holding also signed an agreement with The 360 Agency, according to which two animation projects produced by the Parovoz studio will be distributed on the territory of Europe. Cartoon Leo and Tig will be shown in Spain and Portugal; Fantasy Patrol will be broadcast in Spain, Portugal, Italy and France.
The animated series Leo and Tig has already won the love of young viewers abroad and is successfully broadcast on several significant TV channels for children, including TV-channels in Italy, Hungary, the Netherlands, India and China.
Fantasy Patrol, which won the love of millions of children in Russia, is also known to European viewers. Most Swedish families with children have become fans of the magical adventures of the Russian animated series that premiered successfully in 2018.
The 360 Agency is an active many-sided team of experts, strategists, technologists and artists who create innovative solutions for their clients. The agency specializes in marketing campaigns for top brands. The 360 Agency team goes beyond traditional advertising by promoting projects across several platforms.
Digital Television is a Russian media company that leads the market of thematic television. The company became the first Russian holding the audiovisual content and services of which are presented on five different screens — TVs, displays, smartphones and tablets, as well as at the cinema. Under a single brand Digital Television unites 19 TV channels of different genres, among which there are educational, children’s and film series channels; the company is also the owner of 14 animation brands. The content of Digital Television has been translated into 10 languages.
