‘Be-Be-Bears’ puzzles are the best-selling in russia

03.06.2020

‘Be-Be-Bears’ puzzles took the first place in sales rankings in Russia. According to NPD Group, sales of children’s puzzles in April 2020 increased by 57% compared to April 2019. ‘Puzzles are calming, they help to distract and clear your head, which is why they are so popular now among adults. Doing puzzles is much like meditation,’ comments Irina Sedova, an expert in the toy market of the Russian branch of NPD.

The ‘Be-Be-Bears’ cartoon is about the adventures of a brown bear Bucky, a white bear Bjorn, and their friend Littlefox. Bucky likes gadgets and technology, Bjorn likes to study nature, and Littlefox likes to work at home and bake pies. The series helps viewers see that it is possible to live in harmony with nature and at the same time be developed, enthusiastic, and curious. And that friendship overcomes all obstacles.